Client: Hugh James 

Brief: Create a pallet of content to target a global customer base of current and former residents of Saint Helena who have suffered medical negligence 

Deliverables: Vodcast series, audio pods and social short-form 

Platforms: Youtube and social 

Teaming up with a group of specialist lawyers working on the south Atlantic island of Saint Helena House 7 created a YouTube ‘vodcast’ series to target specialist information to an audience that was identified as being particularly active on YouTube.  

This project was an exercise in cutting through the noise to provide complicated information in clear, concise and digestible way for the end consumer.  

We dived into our favourite studio space to create a series of long-form vodcasts before chopping them up into short-form digests that worked more effectively for social.  

It’s a project that oozed our foundational approach: Shoot once, publish everywhere.